STO19: How to Write Email Subject Lines That Get Opened

By John Dennis on Apr 11, 2014 in Podcast | 0 comments

Click here to subscribe to the ‘Smart Time Online Podcast’ in iTunes

Once your business is established, email headlines are one of the most important aspects of online marketing. According to Econsultancy’s 2014 Email Marketing Industry Consensus, email remains the highest leveraged internet marketing activity for companies, toppling even SEO.

Unfortunately, regardless of any industry consensus or statistic or even how well-written your email content is – you’ll never get good open rates without a good subject line. And without opens, you simply don’t receive clicks to your offer pages, products or content. And that, my friend, would suck.

In this episode of the Smart Time Online podcast, I’ll teach you how to write email subject lines that get opened.

IN THIS EPISODE, YOU’LL DISCOVER:

The psychology behind why emails are opened.
The 4 Psychological Elements you must consider before writing any email subject line.
The human emotion that leads to a boost in motivation, and how to harness this when writing email subject lines.
What your significant other and cleaning the gutters has to do with writing email subject lines.
A real-world example of a headline I used in a clients business – along with the results.
The one simple trick that you can use to emphasize your email subject lines without changing a single word.
The one email subject line that works like gang-busters for webinar registrations.
The big change I’m making in my podcast and why I have to make this change.

ACTION STEPS:

Utilize the 4 Psychological Elements I review in this episode when writing your email subject lines from here out.
Combine two of these elements to maximize your open rates.
Send your list emails at least once a week.
Access my Email Subject Swipe File and study it. This will make you a better subject line writer!
Would you like some 1-on-1 help? Click here

RESOURCES AND LINKS MENTIONED IN THIS EPISODE:

Email Subject Swipe File – headlines that I’ve used in either my business or clients businesses that have netted high open rates (40%+). (Coming soon – sign up below to be notified of when this is available).
Aweber.com – The Email Marketing Service Provider that I recommend.