STO25: Greg Hickman on Why Your Business Should be Mobile Friendly

By John Dennis on May 1, 2014 in Podcast | 0 comments

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There’s an ever-growing percentage of people using smartphones and other mobile devices to access the internet. For business owners, a mobile strategy can no longer be wishful thinking. If you do not make the necessary platform switches in your business to become mobile optimized, your customers will leave and happily find a different company to meet their needs.

In this episode, I interview Greg Hickman – renowned mobile marketing expert and consultant and host the Mobile Mixed podcast. We review some fun statistics together, discuss the importance of masterminds, coaches and mentors and then dive right into why your business should be mobile friendly.

Speaking of statistics… Did you know?

Currently, 57% of the US Population owns a mobile phone.
We spend an average of 2 hours / day on a mobile device.
1 out of every 4 online searches are made from a mobile device.
SMS coupons are redeemed 8 times more than emailed offers.
51% of all email is opened on a mobile device.
The mobile market will generate 400 billion in 2015 compared to 139 billion in 2012.
By 2015, more people will access the internet via mobile device than any other.

IN THIS EPISODE, YOU’LL DISCOVER:

The one habit that Greg attributes most to his success.
Why your business should be mobile friendly, and why you must embrace mobile marketing starting now.
The statistic (not mentioned above) that you absolutely need to know (hint: has to do with your website, your visitors, and your income).
How to make mobile marketing less confusing, and how you can get started without breaking the bank or your head against the wall.
Why SMS text message marketing can “turn the tide” for your business.
The one thing Greg suggests you do within the next week to better leverage your time online.

ACTION STEPS:

Make your business mobile friendly, and start with your website.
Create a list of all the things in your business that should be mobile. Under each item, write down the next step you need to take to move forward. Then, take action.
Make sure your email marketing campaigns are mobile responsive… remember, more than half of all email is opened on a mobile device.
Consider implementing an SMS text messaging campaign if you have a brick-and-mortar business.
If you’re an online business owner, consider hiring a Virtual Assistant to become more productive and profitable.
Hire a coach. Stop thinking about it, and just do it. It WILL help you grow your business.
Would you like some 1-on-1 help? Click here

RESOURCES AND LINKS MENTIONED IN THIS EPISODE:

MobileMixed.com – Greg’s website where you can find his blog and podcast!
Clarity.fm – Schedule a consulting call with a professional by the minute. Great for prospecting coaches / consultants.
WPTouch Pro – Make your WordPress Site responsive (great way to get started until you can afford a designer / transfer to a responsive site).
Tatango – Text message marketing service.
Outspoken – MMS / text message marketing service.
Followup.cc – Schedule email tasks like follow-ups and reminders.