STO 8: Part 2 – 10 Email Marketing Quick Win Strategies

By John Dennis on Mar 17, 2014 in Podcast | 0 comments

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This episode is Part 2 of a 2-part episode series. To listen to part 1, click here.

In Part 2 of the Email Marketing Quick-Win series, we dive into more actionable email marketing quick-win strategies (6-10). We start with a story of how to “change the conversation” so you can reap the rewards of happy subscribers.

I also reveal the dead list revival strategy that Dean Jackson discovered while working 1 on 1 with one of his clients, how to properly use Social Media with Email Marketing, and the right way to “speak” with your subscribers.

And the email marketing strategy #10 will raise your eyebrows while you wonder, “why didn’t I think of that?”

You won’t want to miss that one, especially.

At the end of the episode, I do promise 1 last email marketing quick-win strategy, so here’s what it is:

Email Marketing Quick-Win Strategy #11:

Include an opt-in form in your FOOTER. This is important, because your footer is visible on every one of your pages, and you can intercept those curious minds who scroll all the way to the bottom of your post, or those who like to read every comment on your blog posts.

IN THIS EPISODE, YOU’LL DISCOVER:

Why “changing the conversation” equals win-win benefits for both you and your subscribers
The short email that revives dead email lists like a defibrillator revives a heart with no pulse (hint: the technique is only 1 sentence long)
The email marketing writing technique that engages subscribers and triggers action
The social media strategy that you aren’t doing now but REALLY need to
Another social media strategy that is guaranteed to boost your subscriber numbers and open rates (you’ll think: why didn’t I think of that?)
How to get my help for less than the cost of a couple dine-out dinners.

ACTION STEPS:

Change the Conversation when pitching any offer(s)
Email your list at least once a week with value-centered content
Give more free, valuable content (or links to content) than product pitches
If you have a dead email list, revive them using the Dean Jackson strategy as mentioned in this episode
Have a 1-on-1 sofa conversation with your subscribers. Talk to ONE, not MANY.
Integrate social share buttons into every email you send
Implement Email Marketing Quick Win Strategy #10 IMMEDIATELY
Read below if you’d like me to personally help you…

RESOURCES AND LINKS MENTIONED IN THIS EPISODE:

Aweber- Email Marketing Service Provider (recommended)
Part 1 – of the 10 Email Marketing Quick-Win Strategies

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