STO12: Trevor Page Talks About Survey 2 Sale, His Conversion Boosting Website Widget

STO12: Trevor Page Talks About Survey 2 Sale, His Conversion Boosting Website Widget

By on Mar 26, 2014 in Podcast | 27 comments


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In this episode, you’ll learn how a new sales conversion widget, Survey 2 Sale, can boost your sales conversions by simply adding it to your sales pages.

How it works:

Survey 2 Sale includes incentives (discounts, bonuses, etc.) for answering a series of survey questions. It comes with a built in timer for scarcity and integrates with email marketing services like Aweber and Mailchimp. This, of course, leads to a boost in sales conversions, list size, AND leaves you with direct answers to questions that you ask your visitors!

This is powerful because: 

  1. You get answers to relevant questions about your specific market and potential customers.
  2. You boost conversions by way of the Leverage-Salience theory, which suggests that the rate of survey response relies heavily on incentive and interest in your product. In other words, you reinforce the buying decision of those who are target customers.survey 2 sale
  3. A count-down timer, added after a survey is completed, reinforces the Opportunity Cost of not buying (this is an optional function).
  4. Your customer gets a discount, building an extra layer of rapport.

IN THIS EPISODE, YOU’LL DISCOVER:

  • How Trevor discovered his passion for Java programming  and used that passion to create a software business
  • The 5-minute trick that got Trevor featured on LifeHacker.com
  • The one HABIT that Trevor attributes his success to most
  • How Trevor handles feedback, and how he builds excitement and opportunity from it rather than submitting to discouragement
  • The tool that Trevor uses for customer support
  • The functions, features and benefits of Trevor’s software, Survey 2 Sale
  • How YOU can win one of TWO lifetime licenses to Trevor’s software, Survey 2 Sale

ACTION STEPS:

  • Create a foundation of consistency. Build upon that foundation.
  • If you fail, let it fuel you. Trevor spent two years creating a product, which ended up bringing in zero sales! But he had the determination enough to pivot, refocus, and take bold action.
  • When in doubt, ASK! And what better way to ask your own website visitors than with an incentive for filling out a brief survey?
  • If you’d like personal 1 on 1 help, click here

RESOURCES AND LINKS MENTIONED IN THIS EPISODE (might contain affiliate links):

  • Survey2Sale.com – Trevor’s revolutionary sales conversion software
  • Rhino Support – the tool that Trevor uses for customer support
  • Zapier – Trevor’s recommended service, used to connect and automate your web applications (Gmail, Evernote, Google Drive, Dropbox, and many more)

SURVEY 2 SALE – A CAMPAIGN FROM START TO FINISH:

Click here to install Survey 2 Sale on YOUR website!

WIN ONE OF TWO LICENSES TO SURVEY 2 SALE (winners will be chosen Friday, April 18th, 2014)!

  • To enter, leave a comment below with the answer to this question: What’s the ONE question you would ask your website visitors that, if you knew the answer to, would help you the most? 
  • Don’t forget to SHARE this page using the social share links below (not a requirement to win, though)!
  • All entries must be received by 6am EST. Friday, April 18th, 2014.

SUBSCRIBE TO THE PODCAST:

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IF YOU ENJOYED THIS EPISODE…

PLEASE share it! It’s easy… just use any of the ‘SHARE’ buttons below! Have a question about this episode? Leave a comment below and let’s chat!

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  • Jared Easley

    My question would be a question… “What is 1 question that I can answer or help you get an answer to that would help you win?”. The answer to this question would help me to understand the pain of the reader/listener. I could potentially create a product or service based on the question asked, etc. Next – Survey 2 Sale kicks in :) Great episode! Thank you gentlemen :)

    • http://www.smarttimeonline.com/ John Dennis

      Great question, Jared… you are absolutely right about how important it is to understand that one thing that keeps your reader/listener up at night! You never want to guess.

  • http://readtoleadpodcast.com/ Jeff Brown

    I was thinking along the same lines as +Jared Easley. “How can I help you?” is the single most important questions on my mind right now.

    • http://www.smarttimeonline.com/ John Dennis

      Thanks for your submission, Jeff! :)

  • http://www.disruptware.com/ Paul Clifford

    Nice interview thanks John. My Question would be: What is the one barrier that you think is between you and your own software business.

    • http://www.smarttimeonline.com/ John Dennis

      Thank you, Paul! Are you thinking mental barrier? Technical barrier? Emotional barrier?

      • http://www.disruptware.com/ Paul Clifford

        All of them of course ;-).. although I know the main answers… and its mainly around the right idea.

  • http://www.modernpreneur.com/ Craig Carpenter

    As I’ve been defining my own brand, the one question I would ask my audience is “Where are you stuck and what’s the one thing we can take action on to help move you forward?”

    • http://www.smarttimeonline.com/ John Dennis

      Craig, I think that’s a great start. I would challenge you to go even deeper by asking yourself, “what if my ideal customer doesn’t know what action they need to take in order to move forward?” So, what question could you ask that might help them come to that conclusion — or, at least closer to it? Asking, “where are you stuck?” is a FANTASTIC start, though.

  • http://survey2sale.com Trevor Page

    Great questions so far guys! Keep ‘em coming

  • http://pdesmondadams.com/ Desmond Adams

    I’d ask “What could happen to you RIGHT NOW that would give you absolute joy?” Once I know what they believe will give them joy, I can gain some insight into what might be their “Soul Desire.” Figuring this out is the absolute key to helping them overcome any obstacle that might be standing in the way of them achieving success.

    • http://www.smarttimeonline.com/ John Dennis

      I love how specific your question is, Desmond. Great question!

      • http://pdesmondadams.com/ Desmond Adams

        Thanks! I find it fascinating because so often we work towards a goal and we think that goal is going to make us happy, but the whole time we’re working, what we’d really enjoy is something totally different or maybe even much closer than the original goal (time-wise).

    • http://www.smarttimeonline.com/ John Dennis

      Congratulations, Desmond – You were chosen as one of the winners! Please send an email to Trevor Page at [email protected] and he’ll get you set up with a Survey-2-Sale account. Again, congratulations!!

  • David Prochaska

    Excellent podcast, John and Trevor. John, I just recently started following you, and Trevor, I’ve listened to many of your podcasts (although I’m a C++ programmer, 2nd year Computer Science student). You guys are great and this is a very awesome tool that you’ve created.

    The one question I would ask is “What are the top 3 things you are looking to gain as you browse my site and similar sites?”

    • http://www.smarttimeonline.com/ John Dennis

      David, thank you so much for the kind words. And thank you for submitting your question – that’s a good one to ask, and you’re now in the running my friend!

  • Carlos H. Castillo

    Amazing Podcast John & Trevor! The most important inspiration I found is in the specific item on how selfless generosity drives more success! My burning questions to my visitors would be: How can this community help you achieve your most desired goals?
    options will be:
    a) group support
    b) coaching
    c) more inspiring content
    d) other (type your answer)

    • http://www.smarttimeonline.com/ John Dennis

      Carlos, thank you so much for your kind words! At the end of the day, for me, inspiration and value is what drives me. So that means a lot coming from you! And GREAT way to drill down and get specific with your question!

  • ScubaPath

    Very niche audience of scuba divers that want to make a career in the industry in some way, shape or form. “What is the biggest thing holding you back from living your dream of working in the dive industry right now?” In generalized terms , What is your biggest pain point that is holding you back from progress towards your goal? Thanks for a great show. Way to kick butt and get it done and share the experience with us. Thank you for your generous offer!

    • http://www.smarttimeonline.com/ John Dennis

      Great question. A collection of answers to this could easily help you create campaigns to serve your audience in a way that directly helps them solve their pain points – and that’s what Survey2Sale is all about. I just looked for your podcast on iTunes (was going to listen, rate and review) but I couldn’t find it. Is it still in launch mode? And thanks for your comment!

      • ScubaPath

        Thanks. My thoughts exactly. Yes it is in limp startup mode now as I own a busy printing company that is pulling me away right now as I look for ways to streamline and automate so I can put 100% on podcast. Didn’t want to get on iTunes until I can do that full speed with lots of sandbagged interviews. New listener of your podcast here. Love it!

    • http://www.smarttimeonline.com/ John Dennis

      Congratulations, ScubaPath – You were chosen as one of the winners! Please send an email to Trevor Page at [email protected] and he’ll get you set up with a Survey-2-Sale account. Again, congratulations!!

      • ScubaPath

        Awesome! A great tool we should all have in our arsenal . Thanks so much! Loving your show full of greatness!

  • Jeff Moore

    How do you determine the net profitability of a client (Client Revenue – Marketing/advertising – Operational cost of delivering your product or service – COGS = Net Profit. Is your deliverable process scalable? How many leads does it take to acquire a client? How much does each lead cost you? What is your most profitable lead generation strategy?

    • http://www.smarttimeonline.com/ John Dennis

      Great questions… I should say, great SPECIFIC questions, Jeff. Everyone should be thinking about that formula in their business, and it’s something I usually review with clients before I get started with them (I just use a spreadsheet calculation method). Thanks for your contribution!

  • http://theentrepreneurschool.co.uk/ Andy Ritchie

    Awesome podcast guys, the question I’d ask is where did you hear about us first, and what can we give you that would mean the world of difference to you.

    • http://www.smarttimeonline.com/ John Dennis

      Andy, I really appreciate your comments and very happy to hear you’re enjoying the podcast. With regards to your question, I would encourage you to specify 4-5 things that you’ve identified as pain point solutions through your customer avatar research, and then ask this question. I think that would help clarify, on a deeper level, what your audience is having the most trouble with, without making them “think” too hard about it (removes friction). Thanks so much for your participation!