STO20: Justin Brooke on Scaling Your Marketing

By John Dennis on Apr 14, 2014 in Podcast | 0 comments

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Generating traffic to your website can be one of the most frustrating parts of starting a business online. With Google constantly updating their search engine ranking algorithms, the only way to ensure you gain a position among your targeted keywords is to create consistent content that people love to share. The challenge with that is finding people who might share your content in the first place!

Enter paid online advertising.

Whether you’re building a blog or content site, or simply selling a product or service through a one-off promotion, paid online ads are the differentiation between maybe turning a profit and turning a huge profit.

In episode 18, Kate Erickson from Entrepreneur On Fire revealed that they turned a $5,600 Facebook ad spend into over $62,000 in a single month. And that’s just the beginning.

In this episode of the Smart Time Online podcast, Justin Brooke from IMScalable will reveal some of the strategies he uses to ensure profitability with paid ads – and how you can do the same.

IN THIS EPISODE, YOU’LL DISCOVER:

The one habit Justin attributes to his success most.
The key to keyword research – how to find out if putting in the effort for organic SEO will be profitable (this is the fastest keyword-profitability research you can do).
The one little trick for getting more likes to your Facebook page using Facebook Ads (hint: you only need 1 line of copy in your ad)
The retargeting strategy that works for ensuring you measure true Facebook ad ROI.
Why Justin uses over 90 checklists in his business, and why you should use similar systems in your business.
Two websites you can use today to scope out your competitors top-ranking keywords.

ACTION STEPS:

Implement checklists/systems in your business right away if you aren’t doing so.
When advertising on Facebook, use only Newsfeed ads. Stay away from sidebar ads, unless you have a high-converting offer and would just like to saturate Facebook.
Never promote posts from within your Facebook page. Instead, create Dark Posts using Facebook’s Power Editor (email me if you need help with this, I can walk you through it).
Make your ads look like content, not ads. This will entice more clicks to your landing page.
Example: Let’s say you have a tennis Facebook page, where you post tips and offers to relevant products and services. If you’re launching a Facebook ad campaign to gain more likes to your Facebook page, you could use an image of a tennis ball with the ad copy, “Click “LIKE” to get Tennis tips posted in your Newsfeed!”
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