STO31: Inbound Marketing vs. Outbound Marketing

By John Dennis on May 23, 2014 in Podcast | 0 comments

Click here to subscribe to the ‘Smart Time Online Podcast’ in iTunes

What do you think a random person would say if you randomly walked up to them and asked, “what is marketing?”

I guarantee you would hear something like, “uhhh, well it’s those big billboard things, and TV ads and radio commercials and that annoying junk mail I get all the time. Stuff like that.” They’d explain advertising that interrupts their day, and things they didn’t particularly want to see, read, or receive. Outbound and interruption-based things. Unfortunately, though, that doesn’t mean it’s working on them.

It’s no secret that we’re gaining more control over things that we used to have no control over. From DVR’s to skip over T.V. commercials and on-demand entertainment like Hulu, Netflix, Amazon Prime and other services that let you watch TV shows without commercials to the browser add-on’s that literally allow us to make website ads invisible and block cookies that track our online behavior.

Even the government gives you a way to block telemarketing calls with donotcall.gov.

In this episode of the Smart Time Online podcast, I made a mistake. A pretty big one. I referred to this whole Inbound Marketing thing as a trend… but make no mistake – it is no trend. It is a SHIFT.

It’s a shift in how both consumers behave and respond to our messages and it’s a shift in how we, as marketers, market to people. Permission-based marketing is overcoming non-permission, in-your-face traditional marketing and I think it’s only a matter of time before we see TV, radio and even billboards promoting content and value-based incentives that focus more on an inbound marketing method.

IN THIS EPISODE, YOU’LL DISCOVER:

Why Inbound Marketing matters, and why you need to consider consumer behavior.
Why “old marketing” is making way for “new marketing” methods.
How social media plays a massive role in this consumer behavior shift.
How to leverage social media to create inbound marketing that works for you.
The one place you can literally have a conversation with someone ON YOUR ADVERTISEMENT.
A real-world example of using social media advertising as an inbound marketing strategy (hint: involves a brick-and-mortar business example)
Examples of inbound marketing and how you can make it all work for you.
How you can leverage my marketing services in your own business.

ACTION STEPS:

If you haven’t yet already done so, start making the shift from outbound marketing to inbound marketing.
Consider which old-school outbound marketing strategies are no longer working well in your business, and stop wasting money on them.
Start a blog, podcast or video series that will attract your ideal prospect into your marketing funnel and focus on improving these systems as time goes on.
Unlike most outbound marketing methods, inbound marketing strategies require consistency and focus in delivering real value to your customers. Make sure you commit to this, or hire someone who can.
Would you like some 1-on-1 help? Click here

RESOURCES AND LINKS MENTIONED IN THIS EPISODE:

HelloSmartMarketing.com – my digital marketing agency website (currently being redesigned)
DoNotCall.gov – the U.S. governments official Do Not Call list (blocks telemarketers from contacting you)