STO 13: The Value Equation – How to Profit With Positioning

By John Dennis on Mar 28, 2014 in Podcast | 0 comments

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Want to become known as THE expert in your market? Want to become so popular, that it’s impossible for people to ignore you? Want to sell more products and services and generate bigger profits than you’ve ever had before?

Then you need to learn The Value Equation, and how it relates to positioning.

This episode is all about value, positioning, power, money, preeminence and influence and the one thing that big brands like Apple, BMW, and Amazon understand – but you don’t.

The answers are in this episode.

IN THIS EPISODE, YOU’LL DISCOVER:

The simple 3-part Value Equation
How to position yourself as the expert in your marketplace
How to grow your profits
How to form other peoples opinions of you before they ever meet you or come to your website
The reason why you MUST understand the value difference of a BMW and Rolls Royce in order to succeed
The ONE type of value that exceeds all others
… much, much more.

ACTION STEPS:

Be wiling to completely shape the perception of others toward you and your business
Memorize The Value Equation – write it down – underline environmental gains – hang it up – refer to it constantly!
Remember that in order to command emotional value, you must intentionally position yourself in support of it.
Ask yourself, “What do I want to be known for?”
Then ask yourself, “What ability do I possess that I can use to help people?” or “What ability do I want to hone in on and become the best with?”
State what you stand for, and what you stand against.
Imagine an emcee introducing you before walking on stage in front of 1,000 of your target customers. How do you imagine him introducing you? Write that down.
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