STO 4: How to Monetize Leads on Autopilot

By John Dennis on Mar 4, 2014 in Podcast | 0 comments

If you do any business online, chances are you’re collecting email addresses (and if not, what are you waiting for?).

With changes in how Gmail, Yahoo and other major email service providers display emails with commercial intent, it is becoming increasingly more and more challenging to build and maintain a high quality list. But without one, you’re still leaving very precious opportunity on the table.

During the first couple of minutes in this episode, I talk about the importance of building a high-quality list by offering a high-quality lead magnet with the intention of attracting your ideal prospect and monetizing leads.

I review real-world examples of how to position an offer, and compare them with examples of not-so-effective list building strategies.

IN THIS EPISODE, YOU’LL DISCOVER:

How to build an email list from scratch
How to improve your offer copy that leads into your email list
How to properly deploy a lead nurture email campaign
Real world examples of winning lead magnet headlines
How to convert _________ into _________ and make more money than you ever have
How to sell more of what you want to be known for

ACTION STEPS:

Offer a Lead Magnet that attracts your ideal prospect into your sales funnel
Optimize your lead magnet headline and benefit copy
Deploy a Lead Nurture campaign that provides VALUE – first and foremost
Build on your lead nurture campaign over time, and make it Evergreen
Send your list an email broadcast at least ONCE per week
Remove the price-point barrier to entry into your sales funnel by offering a low-price, high value product or service
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