STO35 – Email Marketing – Should You Use Templates or Plain Text

By John Dennis on Jun 13, 2014 in Podcast | 0 comments

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Email marketing is one of the best ways for you to really connect with your audience. The fact that they’ve given you their email address implies that they like you enough, and want to learn more from you because you’ve demonstrated that you can (and do) provide value to them.

Sending your very first welcome email is only the second step in the 1-on-1 value/trust exchange (second only to someone actually GIVING you their email address), and it’s important that their first impression with your email messaging is a good one.

Not only is it important for you to live up to that trust and nurture it by giving your subscriber’s great value, but you also need to know how to deliver your content the right way.

And it starts with your format.

No matter how awesome your content is, if relayed poorly, your subscribers will simply unsubscribe.

In this episode of the Smart Time Online podcast, I talk about whether or not YOU should use graphics and logos or plain text when in sending out emails

IN THIS EPISODE, YOU’LL DISCOVER:

The ONE email marketing “thing” you should start doing today if you are not yet doing so…
How to create a value-driven reputation and a value-driven email list, so you can gain more authority and influence (and ultimately make more money)…
When to use templates, graphics and logos when sending out emails…
When to use simple, plain text when sending out emails…
Why you should never be that ONE family member who colors their text and adds a rolling smiley to the end of their emails ( if this is you, STOP! )…

ACTION STEPS:

Remember – appearance is key to creating a great first impression. Make it great to make it last!
Put value first. The value of your content trumps any design choice you make!
Make sure your emails are HTML-based and responsive! This is important for readability (conversion) reasons.
Even if your email marketing messages are plain text, make sure you’re using HTML plain text.
Always go the extra mile when it comes to content. Sending great content and providing value in every single email should be a huge priority.
Sign off with just your name – no social media links or links to your website. This helps reduce friction and goes a long way when you DO include links for promotions.
If you haven’t started building a list, start building NOW – no excuses!