STO33: The 4 SEO Pillars and The Current State of SEO

By John Dennis on May 30, 2014 in Podcast | 0 comments

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In 2012 and 2013, Google alone rolled out over 60 algorithm changes and data refreshes – the biggest update being Penguin 2.0. This impacted billions of search queries and with that, website visitor numbers and revenue for many website owners.

Essentially, Google has become smarter at ranking websites with regard to search term relevancy and it’s important that you stay on top of the changes and best practices that will ultimately cement your online business into a reliable SEO foundation.

In this episode of the Smart Time Online podcast, I talk about the 4 SEO pillars and SEO’s current state.

IN THIS EPISODE, YOU’LL DISCOVER:

The 4 SEO Pillars and how you can tackle 3 of them with just ONE practice.
Why ______ and _______ is absolute key for long-term SEO success.
The one thing you should have in place to make sure you stay on top of your ‘SEO game’.
The one thing you should NOT be doing (and why doing so could harm your websites standing with Google and other search engines).
How to properly structure “how-to” articles so they are useful, shared socially and recognized by search engines.
The ONE thing you should do this week to best leverage your websites search engine optimization.

ACTION STEPS:

Start with content. How are you producing content? Is your reader first in mind, or is SEO? Your reader should be your NUMBER ONE focus. Produce relevant, high-quality, engaging and helpful content by always considering how your content will support your audience.
Create a content publishing schedule to help stay organized, consistent and disciplined with your content. A simple spreadsheet or Word document would suffice for this.
Reach out to big websites within your market and offer content to them. Take 5 minutes to craft a personal email, and do this at least 3-5 times per week.
Optimize your websites load time and code structure. You can check for errors using the W3C Markup Validation Tool found at http://validator.w3.org/.
Hire a website conversion and optimization specialist to help you create and execute a website optimization plan.
Would you like some 1-on-1 help? Click here

RESOURCES AND LINKS MENTIONED IN THIS EPISODE:

HelloSmartMarketing.com – coming soon.
Google Webmaster Tools – log in and select your website. Click on ‘Search Traffic’ then ‘Links To Your Site’, then click the ‘more’ link under the ‘Who links the most’ tab. Once there, click the ‘Download more sample links’ from the top.
Ahrefs.com – Type in your website address, then click the ‘CSV’ tab and export the list of ‘Backlinks/Ref pages’. Ahrefs has a fantastic tool that can really help with link removal campaigns. It allows you to narrow down quickly site-wide links, followed / no-followed links and more.
W3C Markup Validation Tool – used for checking your websites code for markup errors.