Facebook Retargeting, Twitter Ads and Content Marketing – How to Profit HUGE with Molly Pittman (PLUS a Day in the Life of Working at Digital Marketer)

By John Dennis on May 12, 2014 in Podcast | 0 comments

Episode 28

Click here to subscribe to the ‘Smart Time Online Podcast’ in iTunes

About two months ago, Facebook changed the game (again) for PPC (pay-per-click) advertising by introducing their own in-house Facebook Retargeting. Last year, Twitter introduced Twitter Ads. On top of testing ROI and determining best practices with regards to all of the changes being made by social media network giants, is Digital Marketer.

In this episode of the Smart Time Online podcast, I sit down with Molly Pittman, the brilliant Social Media Marketing manager for Digital Marketer, and pick her brain about what she’s been up to with testing the latest social media marketing strategies and the results generated.

I asked her to share what Digital Marketer’s current BEST strategy is – and she left us with something I didn’t expect her to mention. Something so powerful, that if you implement it today – you could see your business double, triple or even quadruple this month. No joke.

Want to know what it is? Click play!

IN THIS EPISODE, YOU’LL DISCOVER:

The ONE habit that Molly attributes her success to most, and how you can apply it to your business.
How her college-internship with Digital Marketer blossomed into becoming the company’s Social Media Manager (and why her 2 years of experience is worth closer to 10 years for most people doing this stuff).
What working with Marketing Geniuses like Ryan Deiss and Perry Belcher is like.
Why Digital Marketer utilizes “living, breathing” Standard Operating Procedures (and why you should too).
The first Standard Operating Procedure to create if you have yet to create them in your business.
What a $30 Million Dollar+ digital marketing company considers their best current marketing strategy (and how you can use it in your business so you can skyrocket your profits)
How Molly is utilizing Twitter Ads to turn a positive ROI, and how you can too.
Molly’s suggestion on the ONE action you should take within the next week to improve your business and time spent online.

ACTION STEPS:

Get into a mastermind, pay for some consulting or coaching, join social network groups, pay for an event – do what it takes to surround yourself with smart people and seek to grow, seek to learn, seek to contribute – because ultimately, that will lead to success.
Share some of your best content for free. This cuts through the over-infested and saturated content that exists everywhere, and can position you as an authority in your market by earning your audience’s trust and building rapport.
Create a Standard Operating Procedure for your business if you haven’t already done so. Start with something that is currently making you money and can be scaled. If you are NOT making money yet, then create a Standard Operating Procedure that will outline how to create something that CAN make you money. Make changes as they are needed.
I’ve said this countless times, but, really – if you do business online, DO FACEBOOK ADS. Specifically, start doing Facebook Retargteing and tie it into a piece of highly valuable content with a specific call-to-action at the end that captures leads into your funnel system.
Consider Twitter Ads… but if your budget is low, invest in Facebook Ads first.
Would you like some 1-on-1 help with any of these strategies? Would you like me to handle your Facebook Ad campaigns, so you can sit back and watch the money come in? Click here and let’s talk about your business goals.

RESOURCES AND LINKS MENTIONED IN THIS EPISODE:

DigitalMarketer.com – Molly’s home base and where you can find more information about what she talked about in this episode.
Facebook Retargeting / Custom Audience Strategy – Molly’s blog post outlining the formula she talked about in this episode.
Highest Converting Social Headlines SWIPE File – 72 proven headline formulas to get more clicks from Facebook, Twitter and your own Blog (opt-in required).
Molly’s Facebook – go say HI and thank her for the awesome content she let loose on this episode!