STO24: How to Build a Profitable Lead Capture Landing Page in 9 Steps

By John Dennis on Apr 28, 2014 in Podcast | 0 comments

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Building a lead capture landing page is one of the most important steps in your marketing funnel. It serves as the entry point into your funnel and without one, you’re losing out on leads and customers.

Unfortunately, creating your lead capture landing page isn’t just a matter of throwing up a form on a page and hoping it works. You need to follow proven conversion-based steps.

In this episode of the Smart Time Online podcast, I reveal the 9 steps to building a profitable lead capture landing page.

In order, they are:

Define your target market.
Define a laser-focused, single conversion goal.
Craft a conversion-centered design.
Define what information you should collect in your opt-in fields.
Write a compelling headline that centers around the words, “how-to” and matches any ads you have that link to your landing page.
Establish trust elements, like social shares or testimonials
Write a short paragraph that extends your headline and serves as an introduction to your bullet points.
Write 3 to 5 bullet points that outline the benefits of what you’re giving away.
Write a great call to action.

Click the PLAY button above and listen to each of these steps in greater detail.

IN THIS EPISODE, YOU’LL DISCOVER:

What a landing page is (briefly) and why you should use them in your business online.
How to create a compelling and concise high converting lead capture landing page.
The elements of a lead capture landing page that matter when it comes to conversion.
The headline/PPC Ad pro-tip that will boost conversions and ROI of your ad campaigns.
Examples of headlines that I’ve used in my business.
Examples of landing page copy that I’ve used in my business.

ACTION STEPS:

Know your target market. Survey existing customers and leads and perform detailed market research.
Focus on one conversion goal and make sure there is ZERO distractions on your lead capture landing page (no header, footer, exit links, etc.)
When writing your headline, make sure your PPC ad headlines match. This matters not only for user friction-purposes, but also with Google quality score.
Write just enough copy to compel visitors to sign up to your list.
Make sure you use design elements that are proven to boost conversions. I review this in the episode.
Collect information as needed to satisfy your lead capture goals. The less information collected, the higher conversions will be.
Use a headline from the templates below. Test and improve them as time goes on.
When creating your “submit” button, make sure to state exactly what will happen in the text on your button. Never use the words “submit”, but rather something like, “Send me my free gift!” or “Sign me up for the free webinar!”
Would you like some 1-on-1 help? Click here

RESOURCES AND LINKS MENTIONED IN THIS EPISODE:

Headline Templates:
- How to [desired result] in [desired time] so you can [desired benefit]
- How to turn [frustration] into [world-class example]
- How to [desired result] like [world-class example]
- How to become [desired result] when you’re [undesired result]
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