STO29: 10 Significant Web Design Trends

By John Dennis on May 16, 2014 in Podcast | 0 comments

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One of the most important aspects of business is your website. It serves as the virtual front door to your brand and like walking into a brick-and-mortar business, first impressions count.

In this episode of the Smart Time Online podcast, I reveal 10 significant web design trends that you should know about. Some of these trends are on the cutting edge, while others are shifts that have been around for a year+.

Either way, they matter and you should consider if whether or not your website serves your visitors with these trends in mind so you can maximize your visitor impression and ultimately conversion rates.

IN THIS EPISODE, YOU’LL DISCOVER:

The one trend I feel everyone should implement as soon as possible.
Why optimization isn’t always about copy, but design too (and why split-testing usually involves design, first).
Why you should use better imagery and examples of big companies making use of high-quality images themselves.
Why featuring your picture on the homepage of your personal website can increase your overall conversions.
The new navigation style that can mean more engagement, higher page views and better conversions.
How 1-click registration can literally double your opt-in conversions for your lead magnet, webinars, and products.
How your website visitors TRULY read your webpages and what to do to make the most of this habit.
Why fancy designs can often times hurt your conversion goals.
The most important web design trend (and probably easiest to implement).

ACTION STEPS:

Start with thinking about how you can stand out with your content and the experience it provides. Think about what type of content would best serve your audience, then take action with creating that type of content.
Don’t overwhelm yourself. Start off by implementing the easy-to-do things and go from there. Often times, the easy things are the most measurable.
Remember: not all trends can have an effect on your website and visitor experience. It’s important that you test changes and fine-tune as you go.
Remember this, too: performance is design. Slow load times cost websites a TON of money, and your load times and website performance should come before any design implementation!
Would you like some 1-on-1 help? Click here

RESOURCES AND LINKS MENTIONED IN THIS EPISODE:

HelloSmartMarketing.com – my digital marketing agency that can help you and your business create stunning websites that convert.
Read-able.com – quick and easy way to test the readability of your website.